Oh how I underestimate my home state! Who knew Arizona would be one to catch on to the whole cupcake trend? And of course, of all the cities, it’d be Scottsdale to lead the charge.
In yet another newly-emerged plaza across the street from Fashion Square, mod shops like American Apparel and Yogurtland have spurted up around the luxury mall. With each of my annual December trips home, there are always new businesses that reflect the latest coastal fad – and this time, it’s Sprinkles, a cupcakery that originated from the glitz and glam of Beverly Hills, CA.
So with this West Coast twist, Sprinkles is not a simple imitation of the famous Magnolias and Buttercup bake shops of NYC. It’s sort of a Pinkberry meets Babycakes, as Jay put it. Its designs are simplistic like the abstract work of Mary Calkins’s circles; its flavors are unique, catered to reflect the current season; and best of all, the cupcake itself is fresh and moist, far from the arid, mechanically-processed cupcakes we’re increasingly finding at the established NYC bakeries. It’s not just the fun little touches to its visual presentation that differentiate the shop, the quality of its creations are legitimate – just the right size, frosting not overly sugary, cake an ideal sponginess.
So in the spirit of the holiday season, Sprinkles was offering flavors like eggnog, cinnamon, and peppermint in addition to the traditional milk/dark chocolate and vanilla options. Check out their menu – I was so tempted to try one of each! Additionally, every item was baked fresh – as we were standing in line, several of the wooden trays were refilled and upon biting into this baseball-sized goodie, there was still a slight hint of warmth.
I had the double chocolate peppermint, as I love anything with a trace of mint. Jay had the standard milk chocolate with sprinkles. Both were such a refreshing alternative to what we’ve been seeing in New York. You could just tell each cupcake was made with care. Even the display case and take-out boxes were thoughtfully designed. If I could bring these back for all you New Yorkers, I would! I actually voted online for their next expansion location.